What makes a food "functional" anyway?
The Zippy Seal means a product passes our standards for ingredients, benefits, craveability, and values. TL;DR: every product tastes good and does good.
How we vet our products...
TARGETED BENEFITS
- We prioritize ingredients like adaptogens, pre/probiotics, and nootropics to boost your health.
- Every product is selected with a specific benefit in mind, so your pantry can help serve as your medicine cabinet.
- We simplify your routine to make healthy eating more joyful and sustainable.
CRAVEABILITY
- No sacrifice in taste. Food is meant to be enjoyed, even the healthy stuff.
- Nostalgic snacks that remind you of your childhood favorites, plus a functional twist.
- Snacks and beverages that appeal to a wide range of palettes, even to the pickiest eaters.
VALUES
- We support our local NYC community and more equitable food systems.
- We embrace equity and inclusivity by championing female and POC founders.
- We support sustainability initiatives like ingredient upcycling and eco-friendly packaging.
Our "No Thanks" List
A list of the additives and chemicals you'll never find on Zippy Pantry.
Don’t take our word for it…
meet our experts!
Brian Chau, Food Scientist
Dr. Brooke Jeffy, Dermatologist
Bryan Quoc Li, Ph.D, Food Scientist
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